Haptic Printing is an elevated printing process that creates dimensional prints using white ink to build texture. Haptic printing slows the printing process by eight times, thus adding a sense of touch to printed surfaces. This creates decorative embellishments, used to highlight the color variations and depth from the substrate beneath.

Haptic Printing is used for numerous applications such as creative marketing and brand management materials. Dimensional designs and sensory communications are creating a modern interest in the ability to feel a print, rather than just viewing it.